Did you know that a very small increase in the conversion rate can already produce tremendous increases in revenue? Conversion optimisation for web shops and other e-commerce solutions are a core aspect of our service portfolio. Simply put, Conversion Optimisation is the process of getting more from your online customers by continuously making it more intuitive for them to checkout, complete a form or reach a certain page on your website.
With our expertise in conversion optimisation and analytics we are able to help you to get the most out of your e-commerce platform. We start by analysing your e-commerce platform in consideration of important aspects, such as trust, user experience, customer journeys, and conversion killers. With this information equipped, we start to develop and implement a conversion optimisation strategy in order to improve the user experience and thereby increasing the conversion rate. Our marketers and web developers work closely together to achieve the best results for your e-commerce platform.
What we do
We start by analysing the weak spots in your e-commerce platform. Based on this analysis we work out an conversion optimisation strategy with the aim of improving the conversion rates of your e-commerce platform. In general this process consists of six continuous phases.
1) Measuring the performance of your e-commerce platform.
2) Identifying weak spots in the customer journey and conversion funnel.
3) Development of a conversion optimisation strategy.
4) Implementation of website revisions.
5) Testing the impact of website revisions on conversion rates.
6) Implementing further website revisions in your e-commerce platform.
What’s in it for you?
With our conversion optimisation strategy we can help you to continuously increase the conversion rate of your e-commerce platform, thereby improving your revenue from online sales.
Our conversion strategy goes beyond the sole improvement of conversion rates. Most projects include technical website optimization, managed hosting and search engine optimization (SEO). In order to improve the conversion rate of your e-commerce platform, a dedicated team consisting out of a marketeer and a programmer will be linked to your platform. Businesses should expect to pay €2500,- to €5000, per month, depending on the marketing objectives and level of commitment toward conversion optimization(excluding pass through expenses like PPC fees).