Within a B2B context it is never easy to attract the right leads via online tactics. However, to be able to attract the right leads via online channels, it is necessary that your website is built on the right fundament. This means that your site has to be optimised for SEO and technical performance aspects.
With an optimised website, and thus the right online fundament, we can start to develop an active lead generation strategy to attract new leads for your company. We help you to market the USPs of your business via high quality online content, such as white papers and dynamic landing pages. The purpose of these tools is to attract new leads by using subjects and business cases that are relevant to your potential customers. Clear and interesting content will invite visitors to request more information. These requests indicate a specific interest in the USPs of your business, and this way establish a first relationship with leads.
What we do
We start by analyzing the characteristics of your ideal customer. Based on this analysis we work out an online lead generation strategy that suits the needs and preferences of your organization. In general, the whole process consists of three phases:
1) Analysis of your ideal customer.
2) Website optimisation for lead generation purposes.
3) Creation of high quality content to attract new leads.
What’s in it for you?
With our online lead generation strategy and tactics, we are able to provide you with significantly more qualified leads each month.
Most of our large business clients require a full-service, tailor-made online lead generation strategy that includes technical website optimisation, managed hosting and search engine optimisation (SEO). Based on this fundament, we are able to execute a successful online lead generation strategy, which among others involves high quality white papers and dynamic landing pages.