In 2014, the team at iGear identified the hidden potential in the vast amount of data available online, and recognised the need to convert data into useful market insights. Under the name BIGear, Patrick as strategist, and both Nando Thomassen and Swen Mulderij as operating knowledge and technology developers, introduced a Big Data service. BIGear, also known as ‘the prediction company’, applies Big Data approaches to situations where traditional research ceases. This is possible through smart data from the web, which help the team to reveal trends and patterns. Eventually, these insights are transformed into valuable competitive advantages.